About Lena
Lena B. Taylor is a dynamic entrepreneur and the creator behind Flipping Gorgeous, an influential YouTube channel and lifestyle brand that has garnered over 20 million views.
What began as a personal creative outlet has grown into a vibrant platform with a community of more than 500,000 followers. Through her engaging content, Lena inspires women around the world to embrace transformation in both their homes and their lives by sharing her own journey of reinvention.
Before founding Flipping Gorgeous, Lena co-founded the successful organic skincare company Good Behind The Glam, earning recognition as one of Gladys Magazine’s Top 20 CEOs. When the COVID-19 pandemic led to the closure of her company, Lena rediscovered her passion for DIY projects and content creation. This pivotal moment not only revitalized her career but also deepened her understanding of the powerful connection between home renovation and personal transformation.
Lena’s experiences inspired her to develop the Renovate Your Life Methodology, a unique framework designed to empower high-achieving homemakers, solopreneurs, and women to create lives that reflect their true values and aspirations. Through her keynote speeches, podcast appearances, and online videos, Lena shares her insights and practical strategies, encouraging women to release what no longer serves them, embrace their authentic selves, and build a life that truly lights them up.
Hi, I’m Lena. mom of three, a speaker, and a content creator.
A few years ago, I found myself standing in the ruins of a life that no longer felt like mine, asking, “How did I get here?” I had spent years building a version of myself that wasn’t true to who I was, and in the process, I became unrecognizable.
My health was deteriorating, my relationships were falling apart, and it felt like my entire life was about to crumble. After some serious soul-searching, I knew it was time to get back to the drawing board. If I was going to build a life that I loved, it had to be founded on my passions, priorities, and purpose. I decided to take the same principles I used to transform homes and apply them to my life. Through my own transformation, I turned my love for DIY and home renovation into Flipping Gorgeous, an internationally recognized YouTube channel.
Through Flipping Gorgeous, I discovered the power of knocking down the old and building something new, not just in homes but in life. Today, I’m passionate about helping other women tap into their passions, embrace transformation and to build a solid foundation for a life they love.
Some Fun Facts…
01. I was born in the Netherlands while my dad was serving with The United States Air Force.
02. I started modeling when I was 6 months old and worked as a child model until I was 12.
03. I grew up in a small southern town where people drove golf carts everywhere.
04. My parents flipped houses when I was young and I spend my weekends and summers helping with DIY projects.
05. I’m a graduate of the University of Georgia.
06. I studied abroad in Buenos Aires, Argentina.
07. I’m a mom of three. Two boys and a girl.
08. I started my youtube as a creative outlet after shutting down a cosmetic business I ran with my sister for several years.
